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Filed under: Geneva Motor Show, Technology, Ferrari



The exciting new LaFerrari wasn't all that Ferrari had to announce today at the Geneva Motor Show. Ferrari chairman Luca Di Montezemolo added that the Italian automaker is looking to expand its relationship with Apple in the realm of in-car entertainment, which follows Apple executive Eddy Cue joining the Ferrari board of directors back in November.

According to Bloomberg, Di Montezemolo stated that the Ferrari FF would now come with iPad Minis as a part of the rear-seat entertainment system and Siri integration will be used with the infotainment system. Beyond the FF, though, it isn't clear what type of partnership will blossom between the two most powerful brands on the planet.Ferrari and Apple deepening ties, FF gains Siri integration and standard iPad Minis originally appeared on Autoblog on Tue, 05 Mar 2013 19:01:00 EST. Please see our terms for use of feeds.



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