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Filed under: Sedan, Hirings/Firings/Layoffs, Earnings/Financials, Electric



Plug In Cars is reporting that there have been "massive layoffs" at California electric vehicle startup Coda Automotive. Apparently, more than 50 employees, "including a substantial part of its sales and marketing staff," were let go according to an anonymous source. The source said the situation was a "real mess," and that, "They just cut everybody they possibly could."

That things have come to this is perhaps not exactly a surprise. Sales have been slow - not even 100 units of the company's $37,250 all-electric sedan have been sold since it went on sale in March, then there was a safety recall and reviews haven't been kind. Last week, the vehicle scored just two stars in frontal crash tests from the National Highway Traffic Safety Administration. We have reached out to Coda to confirm Plug In Cars' report, but have yet to hear back.Coda Automotive undergoes "massive layoffs" originally appeared on Autoblog on Tue, 11 Dec 2012 16:14:00 EST. Please see our terms for use of feeds.



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