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Filed under: Etc., Marketing/Advertising, South America



If you ever thought your car was as cool as one sold by Hot Wheels, then a parking lot at Shopping Center Norte in São Paulo, Brazil had your name all over it. Mattel's ad agency there, AGE Isobar, placed a giant rendition of Hot Wheels packaging at the front of the lot for one day last month. Instead of putting a giant Hot Wheel inside, however, the 'box' was empty, and customers could drive their cars inside and then have their pictures taken.

As with the miniature cars themselves, the marketing activation was just that simple and just that awesome. Now we'll have to ask again, how come we don't see this when we go shopping?Hot Wheels advertises microcars with life-size monuments originally appeared on Autoblog on Wed, 12 Dec 2012 08:44:00 EST. Please see our terms for use of feeds.



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