which is the same company. I bought a set from them off Ebay (autwarm) for $90 each IIRC. I put them in my wife's 2004 Durango with leather seats. The install is quite easy. Leather breaks down easy-no special tools. The wiring (rather hiding it) and finding a spot for the switches can be fun.
Overall though the wife LOVES hers. They take roughly 5-7 mins to get nice and warm. Don't believe the 2 min hype, thats lame. But they do get hot. Hope this helps.